Service design
Flen energy saving app
An energy saving app for Students who are new to the cold weather in UK that encourages them to minimise energy usage in their shared student accommodations that overcomes their worry of acclimatising to the new weather and helps them feel secure so that they experience comfortable living environment while contributing to energy saving.
Industry
Headquarters
Challenge
The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.
Results
The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features. The improved onboarding process resulted in a 35% increase in new user adoption rates. The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.
Gen games
Primary Target user
Gen Z graduates with limited work experience in the UK
Secondary Target user
MHR Recruiter
Design Process
Empathize
Secondary Research
By 2030, the number of Gen Z employees is expected to make up 30% of the global workforce, playing a vital role in shaping the workplace for decades to come (Fuscaldo, 2022).
However, nearly a third (29%) of Gen Z job seekers say that not knowing where to start is holding them back while applying for roles (Vitug, 2022).
Competitors of MHR
Based on our client's suggestions and our own research, we finally choose to analyze the following four competing products: eARCU, Harper, Darceys and Adp.
Semi- Structured Interview
We conducted the interview from 8 graduates applicants.
Then classified the interview into four topics:
Application and preparation process, Skills, Experience, and feedback.
Card Sorting
Based on the classified topics, we then asked 3 recruiters to rank them of choosing a CV according to their preference.
Initial Journey
Key Findings
Key Insights
How Might We Statement
Define
Persona
Value Proposition Map
Value Proposition Statement
Ideation & Design
Key Features
Application Process
Search Engine
Accessing customized information in one place.
Treasure Map
Guiding them to gain the skills they need and helping them reach their desired goal quickly
Mystery Revealer
Keeping the applicants informed and instant support whenever they need.
Story board
User Testing
We invited 10 participants from different backgrounds to do the storyboard testing.
Why we did this?
• To find out what they need in a storyboard situation.
• Get their feedback and revise our storyboard.
• Explore the reason why they chose or not in each function.
Refined Storyboard
Site Map
Initial Wireframe
Export Testing & Iteration
We learned from testing that the profile page approach was confusing and unclear, so we decided to improve it.
Final Outcome
Sign up to start
Add your
experience
Establishing fresh role's journey
Finding suitable role
Application Tracking & Interview Rehearsal
Candidate Profile
Challenge
Constant communication and feedback from stakeholder is the key to designing good service products. As a bridging role, service designers need to be closely connected with stakeholders.
We generated a lot of content over multiple rounds of data collection and iteration and documented it with Miro and OneNote on the go.
How the process later and present deeper content from the clutter of findings and data?
How to balance the needs of multiple stakeholders ?
Future Development
For future developments, we may need to develop a responsive web to meet the market needs, especially to do further research with recruiters. And we can collaborate with other career services and professionals whom gen-Z enjoys following.